For my first project as a Designer I on the Branded Environments team with Perkins+Will, I had the opportunity to work with Skender Construction, a construction firm based in Chicago, IL.
I contributed to the design development and production files associated with the various branded elements within the space: large-scale wall graphics, dimensional value statements, and employee picture and project display rails.
This was a great first project to work on, enabling me to ease into the unfamiliar world of branded environments. From here, I was exposed to the vast array of what branded environments has to offer, and was able to contribute by producing original ideas in concept and schematic design phases, designing complex elements, such as glass distraction graphics, unique information displays, and interactive elements, and even designing sculptural features.
Having the opportunity to work at Perkins+Will has been amazing because it exposed me to the world of architecture and interior design. In fact, these two go hand-in-hand with the design thinking that goes into branded environments. This familiarized me with using basic architecture/interiors language, looking at floor plans and elevations, and thinking in three dimensions rather than two. But most of all, while working at Perkins+Will, I have proven to myself that I am capable of working outside my comfort zone of graphic design and have learned a great deal.
This project explored the rebranding of a preexisting service. My group, which comprised of myself, Amanda Sturgill, and Madison Ross-Ryan, chose to rebrand a local bikeshare sponsored by the YMCA. Through the process of creating mood boards, we decided on an identity for the brand based on the values of community, convenience, and sharing, which stay true to the values and aesthetic of the YMCA brand. Once this was finalized, we decided on the name for the bikeshare, Link, and designed its logo while keeping these values in mind.
We then took this information and created a poster set and an installation to advertise a hypothetical pop-up registration event for Link where members could learn about the bikeshare and interact with the installation. We decided to work together to make an eye-catching poster triptych, which we believed highlighted the idea of community.
As for the installation, we created a collage of reflective hexagonal acrylic pieces that also served as bike reflectors. People attending this pop-up registration event would take a reflector off the wall, which has an identification number on the back. They would then enter this number into the Link registration system and become a member of the bikeshare.
Mood board inspiration
Finalized logo design
Link bikeshare triptych
Students participate in the installation
Students look on at the installation
Installation as a whole
Using inspiration from printed and online materials, I created two spreads for an article centered around the band Nine Inch Nails.
The goal was to use elements from each of the sources of inspiration, and tweak them to create an article that has a design that matches the style of music that Nine Inch Nails produces. Their music, which could be described as electronic, industrial, or alternative, heavily features synthesizers and computer-created sound.
In order to reference the technology used in the music, I used a monospaced typeface, Inconsolata. This in combination with the justification of paragraphs gave a mechanical, machine-made feeling, as you would see with a computer or calculator. Karla served as a complimentary header typeface that is geometric in nature. It is simple and strong enough to stand on its own, yet allow Inconsolata stand out.
As for the imagery, I wanted to reference glitches or dead pixels on a screen. I accomplished this with irregular black bars and squares spanning across the pages.
Title spread detail
Electronic Sound, the magazine inspiration
Experimental spread inspiration
Masks of Africa: Museum Event Branding
Using the Art of Africa exhibit from Krannert Art Museum as inspiration, I created a branded event surrounding the collection of African masks titled Masks of Africa.
I decided on a simplistic, neutral look, which does not detract from the masks themselves and emphasizes their unique beauty.
The inspiration behind the logo is how the human brain seems to find faces in everything. I positioned the letters in a way that they conveyed the title of the event, Masks of Africa, yet also could be seen as an abstracted face.
A formal invitation to the MoA event
MoA logo upon entering the gallery
Masks of Africa pamphlet
thea Tea Branding/Packaging
This self-directed project aims to brand and package store-bought tea.
My goal was to avoid the typical earthy, organic branding usually associated with tea. Instead, I chose the opposite route and went scientific. I named this tea brand thea. This takes inspiration from the amino acid found in tea leaves, L-theanine, which promotes alpha wave activity in the brain to create relaxed concentration. From this, I derived the idea of using the wave motif. I wanted this brand to be heavily influenced by science, but not in a literal way. Some people may be able to catch on to the science references, but to most, it would just look like a fun, modern design.
I wanted my color and typeface choices to reference science and medicine, but in a way that was more playful and not so literal. I chose Work Sans because it is reminiscent of the ever-so trustworthy Helvetica, yet it has a bit more playfulness in the curving movement of some of its characters. The name thea is all lowercase to add a more casual feeling.
Blue is a color heavily used in medical branding. I chose a fresh, vibrant blue for a more approachable look. The neon yellow is a fun pop of color that references the highlighted marks on prescription bottles. The black, white, and gray balance out the more wild colors with their serious tones.
Business College Branding
Bringing to life the essence of the BGSU College of Business brand through the built environment via patterning and graphics, modular wall elements, and sculpture.
Old Pine Dry Gin Packaging
I created a gin brand and its accompanying packaging centered around the words handmade, sensory, and empowering. Old Pine reflects handmade because of the acetone transfer technique I used to create the pine branch motif, sensory because of the piney juniper flavor the pine branch recalls, and empowering because of the high-class, historical feeling gin exudes.
I combined an ornamental serif and a geometric sans-serif with rich colors for a vintage feel.
The Career Center
Various works for The Career Center, a University of Illinois campus resource that helps students get ahead in preparing for a job.
Spring 2017 Event Calendar
This sustainable packaging project aims to take an over-packaged product and create new packaging, which minimizes materials and ink coverage, while at the same time protecting/displaying the product and communicating a brand.
Midnight Breakfast Dining Illustration
Illustration-based poster for a University Housing dining event.